 2
Dozen Ways to Improve Your E-Mail Marketing Results
I suppose I can title this article "25 Email Marketing Mistakes I've Made." But rather than focus on the negative, below I've outlined the best practices I've come to adopt over the
years. Hope you find something here useful...
Top 5 Tips For
Effective Email Marketing
Learn how to avoid common traps and send effective email marketing campaigns that deliver powerful results...
The 5 Cardinal Sins of
Email Marketing
The top five ways to screw up an email marketing campaign, and how to avoid these costly mistakes...
5 Newsletter Writing Tips
Are you considering adding a newsletter to your website but need some newsletter writing tips to get you started...
Why
Use Permission-Based Email Marketing?
The goal of all marketing is to attract interest in, build
desire for, and generate sales of your products or services...
Email
Marketing Glossary and Definitions
Email marketing glossary/definitions, do you know them?
Why
Opt-In Just Doesn't Matter
The good news is that when consumers can decide for themselves
what that constitutes spam, and have effective tools for
eradicating it, we can finally stop worrying about issues such
as opt-in, privacy and legislation...
Using
Email Newsletters as Sales Tools
Email newsletters present the enormous opportunity of being able
to deliver your message on a regular basis at a very low cost to
people who have demonstrated an interest in your product. The
big challenge in distributing an email newsletter is generating
content that will motivate prospects to open, read, and respond
to your newsletter.
12
Tips for Successful Opt-in Email Newsletters
An article primarily directed at those new to e-newsletters. The
12 tips cover basic subscription and list management
practices...
Email
Marketing: The First 48 Hours Are Critical
Raj Khera, mailermailer.com
The next time you broadcast a permission-based email to your
customers, members or newsletter subscribers, monitor your
response for the next 48 hours. That's when the vast majority?
0f those who would open your message will actually open it,
according to the results of our recent study. What's more, 95%
of people who read your message do so within six days of your
mailing...
Six
Email Marketing Reminders
When you're in the campaign trenches and knee-deep in metrics
reports, it's easy to lose sight of some broader issues
concerning your approach to email marketing. Here are some
reminders to help you step back and reevaluate your efforts...
Email
Marketing Use and Trends Report
mailermailer.com
MailerMailer periodically analyzes and reports aggregate
industry data from their customers' email marketing use. They
recently completed the Email Marketing Use and Trends Report H2
2004 that is based on over 200 million email messages sent by a
sampling of MailerMailer customers in the first and the last two
quarters of 2004. The report is free...
All
About Blacklists
Learn about the major blacklists, how sites get on
blacklists, and how to check to see if your web site is on one...
Choosing
an Email List Service
Should you outsource or do it in house? If you are
considering outsourcing, read this article on what to look for
in an email list service...
Email
List Management
Your company's email list is one of the most valuable
assets that you possess. This article describes many of the
things that need to be done (or NOT done) to protect and
cultivate this important resource...
B2B
Email Marketing Rules
These ten rules are a must read for you *before* you
click 'Send' on your next business to business campaign...
Effective
Use of Email Marketing Personalization
When done correctly, personalization can be a powerful
way to reinforce the bond between your brand and your customer.
However, poorly personalized messages can just as quickly sever
that connection that you have worked so hard to establish. This
article describes some of the techniques for using
personalization in an effective way...
Combining
Email Marketing with Web Marketing
For the acquisition of a new prospect, email marketing
may not be the most ideal method due to the proliferation of
unwanted offers. So how do you get these "hand-raisers" to give
you the permission to market to them in the first place? Here
are some online marketing techniques that combine well with
email marketing...
Ways
to Build the Size of Your Lists
This article talks about some of the ways you can use
your interactions and marketing efforts in the real-world to
help build your email marketing lists...
How
To Optimize Your Email Marketing Campaigns Through Testing
This article describes how to optimize your email
marketing campaigns by testing different variations on the
message, the creative, the timing, and the frequency...
Email
Marketing Metrics that Count
This article discusses which information to gather, how
to calculate the "baseline" results for a mailing, and ways to
track your overall performance over time for your email
marketing campaigns...
Timing
is Everything with Email Marketing
Depending on whom you are trying to touch, there may be
certain times of day, or days of the week, when the recipient
may be more responsive to your message. This article talks about
the best timing and frequency for your email marketing
campaigns...
Five
Ways to Use Email to Close the Sale
Email marketing, like any other form of marketing, is
designed to lead to an actual sale. This article concentrates on
how to create 5 types of emails that result in an immediate
sale...
Email
and the Limits of Technology
Why you cannot rely on technology to sell for you.
You'll still need to know the principles of selling, direct
mail, and building a relationship...
Some
Things to Think About Before You Launch Your Next Email Campaign
Remember--It's really person to person communication,
not business to business. Learn how to avoid brand speak-the
talk of the undead when communicating with prospects...
Writing
E-Newsletters that Sell
Newsletters are a great way of reaching your target
audience to promote your products and services. Newsletters
allow you to reach a wide market to launch/expand your brand to
potential clients and also cross/up-sell to your existing
clientele...
15
Email Marketing Best Practices
As you may know, most people now spend more time reading
their emails than they do surfing the web. Email is one of the
most powerful mediums that you can use to talk to visitors,
customers and prospects...
Bulk Email vs. Opt in Email
A comparison of the pros and cons of unsolicited
commercial email vis a vis opt-in email...
Low
Cost Email Marketing
How to run an email marketing campaign without breaking
the bank...
Does Your Email Look Like Junk Email?
How to make sure your subject line and opening copy for
your permission-based emails do not come off as spam...
Revisiting the Email Newsletter
It's not you, you, you. It's them. Forget case studies
and press releases. Educated your prospects and
subscribers in your newsletter with the information they
want...
Creating
an Email Newsletter
An overview of the process of creating an email newsletter and
sign-up form from your web site...
An
Email Marketing How-to
An explanation of list rental, opt-in email, newsletter
advertising, and autoresponders...
The
Eight Deadly Sins of Email Marketing
An article derived from actual emails that went awry. Here is a
list of what NOT to do when using email marketing...
The
Marvelous, Mysterious Life of an Email Newsletter
Follow the journey of an email newsletter through metrics and
anecdotes as it passes through, 'power users,' 'content
analysis,' reader feedback,' 'forwardings' and 'unsubscribers.'
A primer on analyzing your audience and turning readers into
buyers...
Effective
Email Marketing Techniques
Email marketing when used correctly, can be one of the most
effective marketing techniques around. This article breaks down
the basics...
Developing
an Email Communications Plan
Thinking about making email a major component of your marketing
and communications efforts? Don't go off half-cocked. Put
together a plan first...
Building
a Successful Email Newsletter
Thinking about starting your own email newsletter? It's not as
easy as it sounds, that is, if you want to do it successfully.
Here are 10 tips for making it work...
Email
Marketing Messages: Same as Direct Mail?
I've written a lot of direct mail copy, but I find that when I'm
working with email I need to do some things differently...
Selling
Ad Space in Your E-Zine
Once your email newsletter subscriber base reaches a certain
size, you can start selling advertising. Extra revenue -- sounds
good! But here are some things you should to think about first...
The
Three Elements of a Successful Emailing
I often talk with marketers who complain that they tried email
and "It didn't work." The email medium might not be the problem.
Consider these three factors...
Unrealistic
Expectations - The Email Marketer's Enemy
Watch out for these common misconceptions that can torpedo your
email effort...
Formatting
Email Marketing Messages
When composing an email marketing message, beware. What you see
on your screen may not be what the recipient will see on his or
her screen. Here's how to keep from looking like an idiot...
Personalized
Email Marketing - Benefits and Pitfalls
Thinking about personalizing your email marketing messages? That
can help to build relationships with your audience, but keep in
mind these cautions.
111 Ways To Improve Your Direct Mail Response
Mail to your customers more often. If you are now mailing four
times a year increase the frequency of your mailings to size or
eight times. If you increase your mailings by 25% you should
increase your sales by at least the same percentage...
24 Principles Of Direct Marketing
There are four important elements in a "Direct Mail Package" and
close attention must be paid to each...
Are You Enjoying The Profits Hidden In Your Own House Mailing List
During 30 years in business and consulting with other business
owners, I've found the three most cost-effective sources of
business are always the same - regardless of the type of
business...
How To Find The Best Mailing List For Your Offer
During the past 30 years I've bought or compiled thousands of mailing lists. Eventually I learned how to find lists that always produced highly profitable results. You'll discover how I do it in this article...
The Truth About Electronic Marketing
Most people who are prospering from this form of marketing are
selling the sizzle and have forgotten the steak. This article
will provide the facts behind the hype. You will get the
straight truth from someone who uses online marketing personally
and who isn't trying to get rich by selling direct response
techniques as realistic BBS marketing concepts...
The 30 Timeless Direct Marketing Principles
Over Bob Stone's career in direct marketing he has identified 30
principles that prove true better than 90 percent of the time...
Selecting
an Email List Host
Is your email list growing? Choosing a provider for email list
hosting and management is an important strategic decision for
the email marketer. Follow these guidelines to find the best
provider for your needs...
Choosing
an Email List Provider
An EmailResults.com reader wants to know how to find a reliable
and affordable email list provider...
Low-Risk
E-Mail Marketing
Many marketers are hesitant to try email marketing, because
they're afraid they'll be accused of "spamming" and get in
trouble. Here's how to minimize the risks...
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