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Add your
review |
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February, 2006 |
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Stephen Bowden:
Very impressed with trial version compared to other packages I have considered - Email
Marketer was by far the easiest to navigate and provided a functionally rich user
environment. |
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April, 2005 |
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Koichiro Sugimori:
Very clear and simple yet professional. I like
it.
I think your customer support is fantastic! They
have replied all my questions and are very
helpful as well! |
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October, 2004 |
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Nick J Jeffery:
Thanks for a good newsletter program. I have used it now
for a six months with no problems. I think this
is a great tool which helps a lot with all my
customers. |
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 New US anti-spam law
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Disclaimer: This page is for informational purposes only. No warranty is expressed or
implied. We encourage you to speak with your own legal advisor.
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Overview
The new U.S. anti-spam law, the
CAN-SPAM Act of 2003
 , took effect on January 1, 2004.
What it requires
The law requires the following for all unsolicited commercial email, regardless of number of emails
sent:
- Include a way to unsubscribe over the Internet
- Honor unsubscribes within 10 days
- Unsubscribe mechanism must work for at least 30 days after message is sent
- Include the sender's valid postal mailing address
- Clearly identify the email as an advertisement in some fashion
- Use an accurate sender name and a valid email address
- Accurately describe the content of the email in the subject line
How Email Marketer helps you comply
Email Marketer helps you avoid legal penalties by:
Handling unsubscribes
Email Marketer automatically handles unsubscribes. Recipients
may:
- Click the unsubscribe link automatically appended by Email Marketer
- Send an email unsubscribe request
Email Marketer handles both kinds of unsubscribes automatically and makes sure these recipients are not
sent email again.
Managing subscriptions
Email Marketer' subscription manager
lets recipients view and update all their subscriptions in a single screen.
Adding postal mailing address
Email Marketer lets you automatically append your postal mailing address to outgoing messages, to comply
with the new law.
Identifying advertisements
Email Marketer lets you automatically add the following to commercial email, to comply with the new law:
- An "Advertisement" line at the beginning of the message
- The phrase "ADV:" in the email subject
What the law covers
The law applies to unsolicited advertisements and promotional emails. It also covers many email
newsletters:
The term 憫commercial electronic mail message拻 means any electronic mail message the primary
purpose of which is the commercial advertisement or promotion of a commercial product or service
(including content on an Internet website operated for a commercial purpose).
This law pre-empts existing state anti-spam laws. It applies if your business or organization is located
within the United States, or if any recipient is within the U.S.
What it doesn't cover
- Requested email: If recipients have specifically agreed to receive such messages, the
requirements below do not apply
- Relationship and transactional business email: e.g. email about orders, accounts, ongoing
services, and product updates for which the recipient has already paid, is required only to use an
accurate sender name and email address, and not falsify the sender IP address
- Non-commercial email: e.g. email about non-profit and political events
Additional requirements
Current
- Don't falsify the sender IP address
- Don't send email through an outgoing mail (SMTP) server you're not authorized to use
- Don't collect or harvest email addresses from Web pages or Usenet newsgroups
- Don't create email addresses using a random generator or dictionary
- Include a warning in the email subject if the message contains adult content
Future
Although the law took effect on 1/1/04, the U.S. Federal Trade Commission (FTC) will clarify some of its
provisions in the near future:
- Will recommend more specifically how to classify a message as an advertisement, within 12 months
- Will recommend more specifically how advertisements must identify themselves, within 18 months
- Will recommend rewards for reporting violators, within 9 months
- May recommend a national do-not-email registry, within 6 months
- Will decide on a way to identify adult content in the subject line, within 120 days
- Will decide on how to prevent cellular phone spam, within 270 days
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