| by Ron Evans
Ron Evans is the President of
Great Big
Noise, LLC, a provider of Flash Email Marketing Campaigns.
Have you noticed the size of your inbox lately? It's true; many
major marketers have gone big into email marketing. With the enormous
growth in the number of messages sent, it was inevitable that plenty
of unwelcome bad emails would be going out at the same time as good
and effective ones. Here is a list of what NOT to do when using
email marketing. This information has been compiled from actual
emailed promotions we have received over the last few months.
- Don't send test messages to your entire email list
- Don't send MULTIPLE test messages to your entire list
- Don't send test messages with unprofessional text just in
case it IS to your entire list
- Don't send out giant untargeted "spam" mailings
- Don't send out HTML emailings with broken links
- Don't send out un-optimized rich media emailings with large
attachments that take a long time to download on a slow modem
connection
- Don't send out HTML mailings accidentally as TEXT
- Don't send mailings to people who have asked to be REMOVED
Violate one or more of these rules and your marketing can instead
become "anti-marketing", causing a negative brand image and losing
potential customers. Email is an incredibly effective tool, but
only when used correctly. Show respect to the individuals on your
email lists, and pay careful attention to the details of the mailing
itself, and you can reap the benefits of email marketing.
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