Knowledge Base


An Email Marketer project contains all the data of a mailing campaign. It consists of message, script, recipients, delivery settings, publish tasks and reports.

This is the advantage of Email Marketer projects. All project options are saved with the recipient list. In other words, if you have interrupted your e-mail sending for any reason, just save it as a .mpj project, reload, and execute it from the point where you stopped. There is no need to set its configuration options again - they are already part of the saved project.

A typical project is started at the design stage where you can create the message contents, scripts and distribution lists. After these tasks are completed, the project is published and in standby for review.

Email Marketer project supports password protection. An encrypted project could not be opened without correct password.

Project is stored by file with extension ".mpj". The default project storage folder is C:\Program Files\Email Marketer Business Edition\Projects and the sample projects are stored at C:\Program Files\Email Marketer Business Edition\Samples.

Relay Mode Mailing

Email Marketer supports both direct mode mailing (SMTP server free) and relay mode mailing (via SMTP server).

Relay mode mailing simply means that you have to specify a SMTP server that your e-mail is going to be "Relayed" through and establish a mailing account similar to the type of account used for Microsoft Outlook and Outlook Express.

Direct Mode Mailing

In direct mode mailing, Email Marketer's build-in SMTP server tries to deliver the email directly to the recipient's mail server. The SMTP server of your ISP is not required. The sending can multitask up to 256 tasks. Depending on your bandwidth you can send emails much faster than sending over your ISP's mail server. All you have to do is specify is a valid DNS server.

Once you send an email by Direct Mode, Email Marketer mail engine queries the DNS server for the Mail Exchange Record of the address that you are sending to, and connects directly to the remote server. Once it is connected it simply "Drops off" the e-mail. Sending bulk email with Direct Mode is surely faster and more efficiently than sending with the Relay Mode.

You should better configure your DNS setting in the Tools > Preferences dialog if you prefer to direct mode mailing. A DNS needs be a valid IP address like ''.

Generally, Email Marketer detects and imports the default DNS settings of your network. You can also specify the DNS server manually. The following are different options for obtaining your DNS settings to type them in manually.

a) For Windows 95/98/ME users. Click Start->Run. Enter 'WinIpcfg', and press Enter/Return key. You can see the present TCP/IP info from where you can find DNS server address.

b) For Windows NT/2000/2003/XP/Vista users. Click Start->Run. Enter 'cmd' and press Enter/Return key. This brings you into the command line mode. Enter 'ipconfig' and press Enter/Return key. You can see the present TCP/IP info from where you can find DNS server address.


Mixed Mode Mailing

In mixed mode mailing, Email Marketer tries to deliver message via both build-in SMTP server and you own SMTP server to ensure the messages are as quickly and successfully as possible.


Email content, including subject, HTML message, plain text message, attachments, priority, character encoding etc.

The message targets, who receive the messages.

One of the recipients.

List / Contact List / Mailing List
A database that contains records and fields (attributes) that store personal information about each contact. Normally for newsletter subscribers, club members, website users, product customer etc.

One of the contacts in a mailing list.

Group / List Group
A Group is a subset of Email Marketer mailing list. The grouping function allows you to classify specific members of your list based on information you have about them. For example, it could help you to send a special message to only those list members who live in Canada.

Sending personalized messages to the recipients.

An mailing campaign of defined message and recipients.